Welcome to our comprehensive guide to the best selling Korean beauty products of 2023. Korean beauty has taken the beauty world by storm, and for good reason. With their innovative formulas, unique ingredients, and impressive results, Korean beauty products have gained a loyal following worldwide.
The Importance of Korean Skincare
Korean skincare is all about achieving a healthy, glowing complexion. With a focus on gentle, natural ingredients and a multi-step routine, it’s no wonder that Korean beauty has become a global phenomenon. In fact, many of the best Korean skincare brands have gained a loyal following due to their effective products and innovative formulas.
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Korean skincare has gained immense popularity and a reputation for being exceptionally effective, and there are several reasons why it is considered to be so good. Here are some key factors:
Innovation and Advanced Formulations:
Korean skincare brands are known for their dedication to innovation and continuous development of cutting-edge formulations. They invest heavily in research and development, resulting in products that are often ahead of their time. This commitment to innovation allows them to offer skincare solutions that deliver remarkable results.
Emphasis on Natural Ingredients:
Korean skincare places great importance on using natural ingredients derived from plants, herbs, and fruits. These ingredients are known for their healing, nourishing, and revitalizing properties. By harnessing the power of nature, Korean skincare products provide gentle yet effective solutions for various skin concerns.
Multistep Skincare Rituals:
Korean skincare follows a multi-step approach that includes cleansing, toning, treating, moisturizing, and protecting the skin. This comprehensive routine ensures that each step is dedicated to addressing specific skin concerns, resulting in a more thorough and targeted skincare regimen.
Customization for Different Skin Types:
Korean skincare recognizes the diversity of skin types and concerns. They offer a wide range of products tailored to address specific skin issues, such as dryness, acne, hyperpigmentation, and sensitivity. This focus on customization allows individuals to curate a skincare routine that suits their unique needs.
Focus on Long-term Results:
Korean skincare takes a holistic approach, aiming to achieve long-term results rather than offering quick fixes. By prioritizing consistent and dedicated skincare practices, these products promote skin health and gradual improvement over time.
Top 25 Korean Beauty Products of 2023
We’ve organized the best selling beauty products in Korea for different skin types or product type for you.
No matter your skin type, there’s a Korean beauty product out there for you. Here are some of the best Korean skincare products for different skin types:
LANEIGE Water Bank Blue Hyaluronic Cream Moisturizer
Laneige Water Bank Moisture Cream is a luxurious, deeply hydrating cream designed specifically for those with dry skin. This rich moisturizer is formulated with Laneige’s exclusive Hydro Ionized Mineral Water, which delivers six essential minerals to the skin, including zinc, magnesium, and calcium. These minerals help to strengthen the skin’s moisture barrier, ensuring long-lasting hydration and a healthy glow.
The cream also contains quinoa extract, which is rich in vitamins and minerals that nourish and protect the skin. Olive squalane provides additional hydration, while tillandsia extract helps to lock in moisture and prevent water loss. The result is a smooth, supple complexion that looks and feels refreshed.
Sulwhasoo Essential Balancing Emulsion
Sulwhasoo Essential Balancing Emulsion is a premium Korean beauty product that provides deep hydration and nourishment to dry skin. This lightweight, milky emulsion is formulated with a blend of traditional Korean herbal ingredients, including mountain peony and yai jiu hua, which work together to soothe and moisturize the skin.
The emulsion also contains betaine, a natural humectant derived from sugar beets, which helps to attract and retain moisture in the skin. This ensures that your skin stays hydrated throughout the day, preventing dryness and flakiness.
AMOREPACIFIC Moisture Bound Rejuvenating Creme
AMOREPACIFIC Moisture Bound Rejuvenating Creme is a luxurious, deeply hydrating cream that targets dry skin and helps to restore its natural moisture balance. This rich, velvety cream is formulated with AMOREPACIFIC’s exclusive 5-Hydra Complex, a blend of potent botanical extracts that work together to provide long-lasting hydration and improve the skin’s overall health.
The cream also contains shea butter and hyaluronic acid, which help to lock in moisture and plump the skin, reducing the appearance of fine lines and wrinkles. The result is a smoother, more radiant complexion that looks and feels refreshed and revitalized.
For Mature Skin:
Sulwhasoo Concentrated Ginseng Renewing Cream
Sulwhasoo Concentrated Ginseng Renewing Cream is luxurious anti-aging cream designed to address the signs of aging and revitalize mature skin. Formulated with the brand’s signature ingredient, Korean red ginseng, this cream helps to improve skin elasticity, reduce the appearance of wrinkles, and promote a youthful glow. The cream also contains hyaluronic acid and shea butter, which provide deep hydration and help to plump the skin, minimizing the appearance of fine lines.
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Missha Time Revolution Night Repair Probio Ampoule
Missha Time Revolution Night Repair Probio Ampoule is a powerful anti-aging serum that targets mature skin concerns, such as fine lines, wrinkles, and loss of elasticity. Formulated with a blend of probiotics, peptides, and antioxidants, this serum works to strengthen the skin’s barrier, improve elasticity, and promote a smoother, more youthful complexion.
IOPE Super Vital Cream
IOPE Super Vital Cream is a rich, nourishing cream designed to address the needs of mature skin. Formulated with plant-derived antioxidants and peptides, this cream helps to improve skin elasticity, reduce the appearance of wrinkles, and promote a youthful glow. The cream also contains hyaluronic acid, which provides deep hydration and helps to plump the skin, minimizing the appearance of fine lines.
For Acne-Prone Skin:
COSRX BHA Blackhead Power Liquid
COSRX BHA Blackhead Power Liquid is a gentle exfoliating solution designed to unclog pores and prevent breakouts in acne-prone skin. Formulated with 4% betaine salicylate, a natural BHA, this liquid penetrates deep into the pores to dissolve excess sebum and dead skin cells, helping to prevent blackheads and breakouts.
Dr. Jart+ Cicapair Tiger Grass Cream
Dr. Jart+ Cicapair Tiger Grass Cream is a soothing, hydrating designed to calm and protect acne-prone skin. Formulated with centella asiatica, also known as tiger grass, this cream helps to reduce redness and inflammation associated with acne, while also strengthening the skin’s barrier to prevent future breakouts.
Benton Aloe Propolis Soothing Gel
Benton Aloe Propolis Soothing Gel is a lightweight, oil-free gel that helps to soothe and hydrate acne-prone skin. Formulated with aloe vera and propolis, this gel provides anti-inflammatory and antibacterial benefits, helping to calm irritated skin and prevent breakouts.
For Oily Skin:
Innisfree Green Tea Balancing Lotion
Innisfree Green Tea Balancing L is a lightweight, oil-free lotion that helps to control excess sebum and keep oily skin in check. Formulated with green tea extract, this lotion provides antioxidant protection and helps to balance the skin’s moisture levels, preventing shine and breakouts.
COSRX Oil Free Lotion with Birch Sap, Daily Acne Facial Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion is a lightweight, oil-free lotion that provides hydration and balance for skin. Formulated with birch sap, this lotion helps to control excess sebum production while also providing antioxidant protection and soothing irritated skin.
Etude House Zero Sebum Drying Powder
Etude House Zero Sebum Drying Powder is a lightweight, translucent powder designed to control excess oil and shine in oily skin. Formulated with natural mineral powder and cotton extract, this powder helps to absorb excess sebum and keep the skin looking fresh and matte throughout the day.
For Sensitive Skin:
Klairs Rich Moist Soothing Cream
Klairs Rich Moist Soothing Cream is a gentle, hydrating cream designed to soothe and protect sensitive skin. Formulated with a blend of plant-based ingredients, including ceramides and shea butter, this cream helps to strengthen the skin’s barrier and lock in moisture, preventing irritation and dryness.
Etude House SoonJung 2x Barrier Intensive Cream
Etude House SoonJung2x Barrier Intensive Cream is a gentle, hydrating cream designed to soothe and protect sensitive skin. Formulated with panthenol and madecassoside, this cream helps to strengthen the skin’s barrier, reduce redness, and promote a healthy, balanced complexion.
Best Korean Sheet Masks:
Innisfree My Real Squeeze Mask
Innisfree My Real Squeeze Mask is a gentle, hydrating sheet mask that provides targeted nourishment for various skin concerns. Formulated with a blend of natural ingredients, including green tea, aloe vera, and rice, this mask helps to soothe, hydrate, and brighten the skin, promoting a healthy, radiant complexion.
Dr. Jart+ Dermask Water Jet Vital Hydra Solution
Dr. Jart+ Dermask Water Jet Vital Hydra Solution is a deeply hydrating sheet mask that provides instant relief for dry, dehydrated skin. Formulated with hyaluronic acid and algae extract, this mask helps to lock in moisture and promote a plump, radiant complexion.
Mediheal N.M.F Aquaring Ampoule Mask
Mediheal N.M.F Aquaring Ampoule Mask is a hydrating sheet mask that helps to improve the skin’s moisture balance and promote a healthy, glowing complexion. Formulated with natural moisturizing factors (NMF) and hyaluronic acid, this mask provides deep hydration and helps to lock in moisture, preventing dryness and dehydration.
Best Korean Serums:
Amorepacific Time Response Skin Reserve Serum
The Amorepacific Time Response Skin Reserve Serum is a premium anti-aging serum that is designed to target multiple signs of aging and promote a more youthful complexion. It is formulated with the brand’s exclusive Green Tea Probiotics™ and a blend of powerful botanical extracts, which work synergistically to improve skin elasticity, smooth out fine lines and wrinkles, and enhance overall skin radiance.
This luxurious serum delivers intensive hydration, nourishment, and antioxidant protection to the skin, helping to combat the effects of environmental stressors and promote a healthier, more resilient complexion. It has a lightweight and fast-absorbing texture, leaving the skin feeling velvety soft and supple.
Innisfree Green Tea Seed Serum
This serum is packed with antioxidants and amino acids that help to protect the skin against environmental stressors and strengthen its moisture barrier. The lightweight, watery texture of the serum allows for quick absorption, leaving the skin feeling refreshed and hydrated without any greasiness.
The Green Tea Seed Serum is particularly beneficial for dry or dehydrated skin, as it provides long-lasting moisture and helps to improve the skin’s elasticity. It also helps to improve the overall texture of the skin, leaving it smooth, supple, and radiant.
Missha Time Revolution The First Treatment Essence
Missha Time Revolution The First Treatment Essence is a hydrating, brightening essence that helps to improve skin texture and promote a healthy, glowing complexion. Formulated with fermented yeast extract, this essence provides deep hydration, helps to repair damaged skin, and promotes a smoother, more even complexion.
Korean Makeup Products:
Best Korean Makeup Products
Korean makeup is all about enhancing your natural beauty and achieving a flawless, radiant complexion. Some of the best Korean makeup products include:
Etude House Double Lasting Foundation
Etude House Double Lasting Foundation is a lightweight, buildable foundation that provides a natural, dewy finish that lasts all day. Formulated with a blend of natural ingredients, including green tea and aloe vera, this foundation helps to soothe and hydrate the skin, promoting a healthy, radiant complexion.
Peripera Ink Velvet Lip Tint
Peripera Ink Velvet Lip Tint is a long-lasting lip tint that provides a pop of color that stays put, even through eating and drinking. Formulated with a blend of natural ingredients, including green tea and aloe vera, this lip tint helps to soothe and hydrate the lips, promoting a healthy, radiant smile.
Innisfree No-Sebum Mineral Powder
Innisfree No-Sebum Mineral Powder is a lightweight, translucent powder that helps to control excess oil and shine, promoting a fresh, matte complexion. Formulated with natural mineral powder and cotton extract, this powder helps to absorb excess sebum and keep the skin looking fresh and matte throughout the day.
Clio Waterproof Pen Liner
Clio Waterproof Pen Liner is a long-lasting, smudge-proof eyeliner that provides precise, bold lines that stay put all day. Formulated with a blend of natural ingredients, including green tea and aloe vera, this eyeliner helps to soothe and hydrate the delicate eye area, promoting a healthy, radiant look.
Best Korean Skincare Brands
When it comes to Korean skincare, there are a few standout brands that consistently deliver top-notch products. Some of the best Korean skincare brands include:
Known for their luxurious, effective formulas, Sulwhasoo has become a staple in many skincare routines. It draws inspiration from traditional Korean herbal medicine. It incorporates unique ingredients like ginseng and other medicinal herbs to promote skin vitality and radiance. Sulwhasoo’s products are formulated with meticulous care and attention to detail, aiming to enhance the overall health and appearance of the skin.
The brand offers a range of products, including serums, creams, masks, and essences, known for their luxurious textures and visible results. With a focus on natural ingredients and innovative technology, their products are perfect for all skin types.
Sulwhasoo Top Products:
Sulwhasoo Gentle Cleansing Foam: The Sulwhasoo Gentle Cleansing Foam
This is a luxurious cleanser that effectively removes impurities and makeup residue without stripping the skin’s natural moisture. Formulated with traditional Korean herbs, it lathers into a rich foam that gently purifies the skin, leaving it feeling refreshed and revitalized. This cleanser helps maintain the skin’s pH balance and promotes a clear and luminous complexion. It is suitable for all skin types and is highly regarded for its gentle yet effective cleansing properties.
Sulwhasoo First Care Activating Serum: The Sulwhasoo First Care Activating Serum
It is a highly acclaimed Korean skincare product known for its exceptional rejuvenating benefits. It serves as a first-step serum that enhances the effectiveness of subsequent skincare products. Infused with the brand’s signature blend of Korean herbal ingredients, it revitalizes and balances the skin, promoting a healthy and radiant complexion. The serum delivers deep hydration, improves skin elasticity, and helps diminish the appearance of fine lines and wrinkles. With its lightweight and fast-absorbing formula, it preps the skin for optimal absorption of other skincare products, making it a staple in any skincare routine.
Belif combines traditional herbal knowledge with modern skincare science to create gentle and effective products. Belif products are free from harmful ingredients and focus on providing hydration and nourishment to the skin. The brand is known for its honest and transparent approach to skincare.
Belif Top Products:
Belif The True Cream Aqua Bomb
This lightweight gel-cream provides intense hydration without feeling greasy.
Belif Hungarian Water Essence
It hydrates and revitalizes the skin, improving elasticity and clarity.
COSRX is a popular Korean skincare brand known for its effective and affordable products. With a wide range of products catering to various skin concerns, COSRX has quickly become a favorite among Korean beauty enthusiasts. It focuses on simplicity and uses minimalistic ingredients to address various skin concerns. Their products are formulated with high-quality ingredients and are perfect for those with sensitive skin.
COSRX offers a wide range of products, including cleansers, toners, serums, moisturizers, and sunscreen. Their products are often praised for their gentle yet powerful formulations that cater to different skin types, making COSRX a go-to brand for many skincare enthusiasts.
COSRX Top Products:
COSRX Advanced Snail 96 Mucin Power Essence
The COSRX Advanced Snail 96 Mucin Power Essence is a holy grail product for many skincare enthusiasts. It harnesses the power of snail mucin, a natural ingredient rich in nutrients, to provide intense hydration and repair damaged skin. This essence has a lightweight and fast-absorbing texture, making it suitable for all skin types. It helps improve skin elasticity, smooth out rough texture, and fade the appearance of acne scars. With consistent use, it leaves the skin plump, radiant, and rejuvenated.
COSRX Acne Pimple Master Patch
The COSRX Acne Pimple Master Patch is a game-changer for those dealing with pesky pimples and breakouts. These hydrocolloid patches are designed to adhere to the skin and create a protective barrier against bacteria, dirt, and irritation. They effectively extract impurities from acne spots while preventing further infection. The patches also help reduce inflammation and promote faster healing of blemishes. They are transparent and thin, making them virtually invisible when applied to the skin. Whether you have a whitehead, blackhead, or active pimple, these patches work wonders in reducing their size and redness overnight.
Laneige is a renowned Korean skincare brand that combines modern skincare technology with natural ingredients. It is known for its hydrating products that provide deep moisture and nourishment to the skin. Laneige offers a diverse range of skincare products, with a particular emphasis on hydration, including their popular Water Sleeping Mask and Lip Sleeping Mask. The brand’s dedication to moisture-rich formulations has earned it a loyal following worldwide.
Laneige Top Products:
Laneige Water Sleeping Mask
This overnight mask provides intense hydration and revitalizes the skin while you sleep.
Laneige Lip Sleeping Mask
It deeply moisturizes and nourishes dry and chapped lips overnight, leaving them soft and supple.
Neogen is recognized for its innovative and results-driven skincare solutions. The brand combines natural ingredients with advanced technology to create effective products that address specific skincare concerns. Neogen’s products are known for their high-quality formulations and visible results.
Neogen Top Products:
Neogen Real Ferment Micro Essence
This essence provides deep hydration and brightens the skin for a more radiant complexion.
Neogen Bio-Peel Gauze Peeling Pads – Wine
These exfoliating pads gently remove dead skin cells and impurities, improving skin tone and texture.
Tony Moly is a playful and innovative brand that offers a wide range of skincare products. With unique and eye-catching packaging, Tony Moly brings fun and creativity to skincare routines. The brand combines natural ingredients with effective formulas to deliver enjoyable skincare experiences.
Tony Moly Top Products:
Tony Moly I’m Real Sheet Masks
These sheet masks provide deep hydration and nourishment, leaving the skin revitalized and glowing.
Tony Moly Magic Food Banana Sleeping Pack
This sleeping pack moisturizes and soothes the skin, improving elasticity and radiance.
Mamonde draws inspiration from flowers and harnesses their beneficial properties to create skincare products. The brand combines natural botanical extracts with innovative technology to offer gentle yet effective formulas. Mamonde products are known for their floral scents and ability to nourish and rejuvenate the skin.
Mamonde Top Products:
Mamonde Rose Water Toner
This hydrating toner infused with rose water balances the skin’s pH level and provides deep hydration.
History of Whoo
History of Whoo embodies the essence of traditional Korean royal beauty. The brand combines ancient skincare recipes with modern technology to create luxurious and effective skincare products. History of Whoo products focus on rejuvenating and nourishing the skin, delivering a luxurious skincare experience.
History of Whoo Top Products:
History of Whoo Bichup Self-Generating Anti-Aging Essence
It rejuvenates the skin, reduces the appearance of wrinkles, and enhances overall skin vitality.
History of Whoo Gongjinhyang Soo Hydrating Balancer
This hydrating toner balances the skin’s pH level, providing deep hydration and improving skin texture.
CNP Laboratory focuses on developing safe and effective skincare products that are suitable for sensitive skin. The brand uses high-quality ingredients and gentle formulations to address various skincare concerns. CNP Laboratory products are dermatologist-tested and provide effective results without causing irritation.
CNP Laboratory Top Products:
CNP Laboratory Propolis Energy Ampule
This ampoule nourishes and revitalizes the skin, improving elasticity and radiance.
CNP Laboratory Propolis Ampule Mist I Hydrating Face Mist for Dry Skin
The CNP Laboratory Propolis Ampule Mist is a hydrating face mist that provides an instant boost of moisture and nourishment to the skin. Formulated with propolis extract, which is known for its healing and soothing properties, this mist helps to calm and hydrate dry, tired skin. It also contains hyaluronic acid and niacinamide, which work together to retain moisture and improve skin elasticity. The fine mist spray delivers a refreshing and even application, leaving the skin feeling hydrated, revitalized, and plump. This face mist is perfect for on-the-go hydration and can be used throughout the day to keep your skin feeling refreshed and moisturized.
Elizavecca is another notable Korean skincare brand that has gained popularity among skincare enthusiasts. Known for its quirky and fun packaging, Elizavecca is known for its innovative and unique formulations. They often incorporate ingredients like charcoal, snail mucin, and gold into their products, which are believed to offer various skincare benefits.
Elizavecca Top Products
Carbonated Bubble Clay Mask
Carbonated Bubble Clay Mask is a fun and effective deep-cleansing mask that foams up upon application, helping to remove impurities and excess sebum from the skin.
Ingredients to Look for in Korean Beauty Products
1. Green Tea
Green tea is a popular ingredient in Korean beauty products due to its antioxidant and anti-inflammatory properties. It helps to soothe irritated skin and protect against environmental damage.
2. Vitamin C
Vitamin C is a powerful antioxidant that helps to brighten the skin and reduce the appearance of dark spots and hyperpigmentation. Look for products with a stable form of vitamin C for the best results, such as DERMALOGY by NEOGENLAB Real Vita C Serum.
3. Sheet Masks
Sheet masks are a staple in Korean skincare routines, providing a quick and easy way to deliver a concentrated dose of nutrients to the skin. Look for masks with hydrating, brightening, or soothing ingredients, depending on your skin concerns, such as FACETORY 19 Facial Sheet Mask Collection.
Tips for Choosing the Right Korean Beauty Products
- Determine your skin type and concerns.
- Research the best Korean skincare brands and products for your specific needs.
- Look for products with natural, gentle ingredients.
- Read reviews and ask for recommendations from friends or online communities.
- Don’t be afraid to experiment and find what works best for your skin.
What is the best-selling skincare brand in Korea?
The best-selling skincare brand in Korea varies depending on the year and current trends. However, some consistently popular brands include Sulwhasoo and COSRX.
What cosmetic brands are popular in Korea?
Some popular Korean cosmetic brands include Etude House, Peripera, and Innisfree.
How do I choose the right Korean beauty products for my skin type?
Start by determining your skin type and concerns, then research the best Korean skincare brands and products for your specific needs. Look for products with natural, gentle ingredients and read reviews to find what works best for others with similar skin concerns.
How long to get best results from Korean skincare?
The time it takes to see the best results from Korean skincare can vary depending on several factors, including the individual’s skin type, concerns, and the specific products being used. Generally, it is recommended to give any skincare routine at least four to six weeks to start noticing visible improvements in the skin.
Korean skincare often focuses on long-term benefits rather than providing instant results. It emphasizes consistency and a holistic approach to achieve healthy and radiant skin. With regular use of Korean skincare products, you can expect gradual improvements in areas such as hydration, texture, brightness, and overall skin health.
Korean beauty products have a lot to offer, from innovative skincare formulas to makeup that enhances your natural beauty. By understanding your skin type and concerns, you can find the best Korean beauty products to incorporate into your routine. So, why not give it a try and see the difference for yourself?
About our Chief Editor
This is Glow, finance professional in the day time, mother of two and skincare and makeup lover all day long. I decided to start our own community with my friends- sharing how to keep our face and body looking gorgeous at all times.