Review: Skin Food Choco Eyeline Jam #1 Choco Dip Black

Another cheap but great product from Skin Food. Available in FIVE colors~ I bought shade 1 choco dip black and shade 2 choco dip mocca, But for now, I’ll be reviewing shade 1. Actually, I’ve never seen the other two shades (4 and 5) when I went to SF’s counter. I don’t know wether it was out of stock or discontinued, but well, Shade 4/4 Green and purple? is the type of e/l  color that I definitely won’t use.

Choco satin khaki & Choco satin violet:

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Fans of colored circle lenses outhere might like it, I think~ But I personally think that even black e/l sometimes look ‘too much’ haha… what you will get is just a cutey little glass pot without even a box, and sadly u won’t get it along with the brushes. I wanted to buy Etude House eyeliner brush but it was out of stockTT^TT  I’m desperately looking for a nice e/l brush now.

My verdict:

I like this eyeliner gel! looking at package makes me think that it has a smell of ‘chocolate’ too, but of course no. You may want to buy this in place of other high-end brand e/l gel like Mac or Bobbi Brown. It has ‘almost’ the same quality. Though, that’s what I think.

Texture: creamy, and non-gelly like compared to mac.

Swatches: Matte

Packaging: glass pot, with painted and printed metal cap (not plastic)

Pigmentation: pretty good, deep black (even deeper than mac!)

Waterproof & Smudgeproof: YES! No need for eyemake check up and make-up redo~

Staying power: I’ll give it 100% score.

Mac has a little brownish undertone, while skinfood choco dip black has more intense black undertone. And its texture is a lil bit drier than Mac.


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What I don’t like:

ღ Brush not includedヽ(`Д´)ノ

ღ Packaging. I have to take extra care for storing cuz it would dry up easily.

What I like:

ღ Cheapie~ yay for $ 6.80 for each jar.

ღ Good pigmentation. Intense black with a little blue-brown undertone.

ღ Nice texture, creamy and easy to be applied.

ღ It has a good staying power, even better than MAC!

ღ Smudgeproofness is just ok, for those who has an oily lids, this e/l gel would be your best choice.


Packaging: 3.5/5

Pigmentation: 4/5

Staying power: 5/5

Waterproofness & smudgeproofness:  5/5

Jen Roberts Glowing Gorgeous

Jen Roberts

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About our Chief Editor

Jen Roberts, is a passionate beauty specialist and blogger with a deep love for skincare and wellness. More about me here.


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