What happened to Krave Beauty Beet Shield Sunscreen?

Korean skincare brand, Krave beauty, has officially discontinued their beloved Beet The Sun sunscreen, also known as The Beet Shield to all world markets indefinitely. If you had not been following the Korean sunscreen saga from last year, here’s what happened.

What’s been going on

It was announced at the end of 2020 that a range of Korean manufacturers and independent research laboratories provided erroneous findings that did not correspond to the product SPF statements. As a result, many Korea-based skincare firms recalled their sunscreens after tests revealed that their SPF scores were inaccurate.

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It was clear that the problem went beyond any one brand, and there were systemic problems about how sunscreens were formulated, inspected in Korea, and licensed by the Korea’s Ministry of Food and Drug Safety (MFDS).

Was Krave Beauty Beet Shield one of them?

Since Krave’s products are made in Korea, their products would understandably be in question too. Their partner is considered a respectable manufacturer with high ethical practices. Regardless, given the severity of the issue, Krave decided to do its own independent tests to confirm the findings before continuing with the next product order in January 2021.

And finally, Krave Beauty issued a statement on their website on their findings.

The findings

They got a range of results depending on the laboratories and participants. In summary, the initial outcome was SPF 55.3, but subsequent tests revealed that the formula failed to meet their expectation in some regard.

Krave has not released the actual findings or research documents. But they stated that they recognize they could have gone the extra mile and done further tests outside of Korea before releasing this product so that they could have caught this problem sooner.

The Decision

So the decision they made is to stop selling Beet the Sun in all markets forever. It’s hard to say farewell to such a beloved product (the Krave Beauty sunscreen was truly regarded as one of the better sunscreen products in the market). They will be working on a new sunscreen product but before that is ready, we would have to go to other alternatives for now.

Top sunscreen alternatives to Krave’s Beet the Sun

A personal favorite of mine.

Multi-awarded face moisturizer face sunscreen provides broad-spectrum UVA/UVB protection to help prevent effects of sun damage with peak efficacy against short UVA rays. Suitable for sensitive skin. Oxybenzone-free.

($30): fragrance-free, formulated with 17% Zinc Oxide with a matte and blurred finish. This lightweight, “barely there” sunscreen has a matte finish and is perfect for wearing under or over makeup. Non-irritating and oil-free, this water-resistant sunscreen won’t clog pores. Suitable for kids 6 months and older.

Your skin could quickly absorb it and the ingredients are so great, which contain squalane and make it more like a moisturizer with sunscreen. For oily skin, you could use it as a moisturizer and sunscreen. NO white cast, perfect for darker skin tone.

Many people consider this EltaMD UV Clear Facial Sunscreen to be knockoff of the beet sunscreen and other Korean sunscreens like DRMTGLY and Klairs UV Essence.

Refund

If you bought your Beet the Sun or the Beet Shield on their websites directly since last May, then you can request a refund by following this procedure.

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If you don’t feel confident using your products, we want to make things right and offer you a full refund for any Beet The Sun & The Beet Shield purchased between May 18, 2020 and February 2, 2021. We know this won’t address all your concerns, but it’s a start to help get us on the right path.

Your purchase will be eligible for refund if it meets the following criteria:

• Purchase must have been made on kravebeauty.com, global.kravebeauty.com, or kravebeauty.co.kr
• Order must have been placed between May 18, 2020 and February 2, 2021
• Refund request submitted by May 12th, 2021

For U.S. orders made through kravebeauty.com, please submit your request here. For Korea orders made through kravebeauty.co.kr, please submit your request here. For other orders made through global.kravebeauty.com, please submit your request here.

Follow the instructions and submit the form to begin processing your refund.