Review: Benefit Boi-ing Concealer 01

Dark circles under the eyes are something I’ve had an ongoing struggle with since I was a teenager. I have hereditary dark circles (thanks Mom) that just won’t go away no matter how much sleep I get. So finding a good undereye concealer was my mission for years. And I think I may have found it, at last.


Benefit Boi-ing is advertised as an industrial-strength concealer that hides “dark circles, boo-boos, broken capillaries – whatever you need to conceal.”

Benefit Boi-ing Concealer

Boi-ing comes in 3 shades: 01 Light, 02 Medium, and 03 Dark. The concealer contains 0.1 oz of product and is MSRP $19.


The associate at Sephora matched me with 01 Light. Honestly, I think I fall somewhere in between 01 and 02 though. Since I was mainly purchasing this for my eye area, I chose 01 because you want your concealer to be at least 2 shades lighter if you are using it to conceal dark circles.

01 Light is recommended for those with “fair complexions.” The color is a neutral ivory beige, and there isn’t a very obvious undertone, unlike most concealers that either lean more towards a yellow or pink undertone.


This is actually my 2nd time purchasing Boi-ing. It is a bit pricey, but a little bit goes a long way and my previous Boi-ing lasted me almost 2 years with daily use!

I love the creamy consistency of this concealer and the great coverage it provides. Used alone, it does a good job of concealing the purple under my eyes, and my dark circles are pretty much completely concealed when I use this with a foundation or bb cream underneath. This shade also conceals very faint blemishes and discoloration on me, but it’s much too light to conceal major redness like a pimple. I would probably have to use shade 02 to conceal those.

Benefit Boi-ing Concealer 01 Light Before After

Boi-ing’s formula is drier than liquid concealers but is not as drying as most potted concealers I’ve tried in the past. However, it can start to look cakey if the eye area is already dry or you apply too many layers. I would recommend moisturizing with an eye cream before use.

I normally like to apply this by swirling a finger over the product to warm it up a bit so it applies smoothly, swipes it under the eye area, then blends out with a concealer brush. However, you can also just apply with the fingers if you wish.

To sum it up:


  • Great coverage
  • Long-wearing
  • Creamy formula
  • One-pot lasts a long time


  • Expensive
  • Can look dry if the eye area is not moisturized
  • Can look cakey if you overapply

What do you think?

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Jan 25, 2021

I love this concealer! I just wish it wasn’t so expensive. I’m already on my second one!

Lucille Leroy
Nov 29, 2020

wow the coverage is really good! i’ve always thought benefit products looked so gimicky. i guess it’s the way they market it & package their products. the names sound funny too lol but glad this works so well! and wow, 2 yrs, sure got your bang for your buck!

Dec 4, 2020

Thanks for the review! I have the awful hereditary dark circles and super dry eyes thanks to living in Vegas! I have only tried the boi-ing in shade 02…bad choice! Too dark for me! I am still on the hunt for my perfect undereye concealer. I am currently using Laura Mercier’s secret concealer in shade 1. I am pretty satisfied, but curious about other brands.

Dec 18, 2020

I’ve never tried Boi-ing before. It looks very nice though! 😀 2 years is a reeeally long time!!! It seems really worth the money. Thanks for sharing!

Jan 1, 2021

I found this to cakey on me, but I’m glad that you like it 😀
I’m still looking for the perfect concealer, but I do like Bourjois healthy mix concealer for under my eyes 🙂

Dec 10, 2020

I love this stuff. I need to buy this again. CVS concealer does not work for me.

Nov 11, 2020

I haven’t tried Boi-ing, but I do have a small pot of Erase Paste. It covers my dark circles pretty well, but I really have to set it with a finishing powder because otherwise my eyeliner smudges. My dark circles aren’t so bad, so normally if I pay a little attention when I do my foundation I’m ready to call it a day :p But I’m also plain lazy.

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