Review: Benefit Boi-ing Concealer 01

Dark circles under the eyes are something I’ve had an ongoing struggle with since I was a teenager. I have hereditary dark circles (thanks Mom) that just won’t go away no matter how much sleep I get. So finding a good undereye concealer was my mission for years. And I think I may have found it, at last.


Benefit Boi-ing is advertised as an industrial-strength concealer that hides “dark circles, boo-boos, broken capillaries – whatever you need to conceal.”

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Benefit Boi-ing Concealer

Boi-ing comes in 3 shades: 01 Light, 02 Medium, and 03 Dark. The concealer contains 0.1 oz of product and is MSRP $19.


The associate at Sephora matched me with 01 Light. Honestly, I think I fall somewhere in between 01 and 02 though. Since I was mainly purchasing this for my eye area, I chose 01 because you want your concealer to be at least 2 shades lighter if you are using it to conceal dark circles.

01 Light is recommended for those with “fair complexions.” The color is a neutral ivory beige, and there isn’t a very obvious undertone, unlike most concealers that either lean more towards a yellow or pink undertone.


This is actually my 2nd time purchasing Boi-ing. It is a bit pricey, but a little bit goes a long way and my previous Boi-ing lasted me almost 2 years with daily use!

I love the creamy consistency of this concealer and the great coverage it provides. Used alone, it does a good job of concealing the purple under my eyes, and my dark circles are pretty much completely concealed when I use this with a foundation or bb cream underneath. This shade also conceals very faint blemishes and discoloration on me, but it’s much too light to conceal major redness like a pimple. I would probably have to use shade 02 to conceal those.

Benefit Boi-ing Concealer 01 Light Before After

Boi-ing’s formula is drier than liquid concealers but is not as drying as most potted concealers I’ve tried in the past. However, it can start to look cakey if the eye area is already dry or you apply too many layers. I would recommend moisturizing with an eye cream before use.

I normally like to apply this by swirling a finger over the product to warm it up a bit so it applies smoothly, swipes it under the eye area, then blends out with a concealer brush. However, you can also just apply with the fingers if you wish.

To sum it up:


  • Great coverage
  • Long-wearing
  • Creamy formula
  • One-pot lasts a long time


  • Expensive
  • Can look dry if the eye area is not moisturized
  • Can look cakey if you overapply

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Jen Roberts Glowing Gorgeous

Jen Roberts

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About our Chief Editor

Jen Roberts, is a passionate beauty specialist and blogger with a deep love for skincare and wellness. More about me here.


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