7 Must-have Natural Looking Makeup Products For Men

Makeup isn’t just for women. Men get blemishes and dark spots too, and it can have a huge impact on their confidence levels. Here are the 7 best natural-looking products all men need for a happy and confident life.

We are sure we made a lot of heads turn when used the words ‘makeup’ and ‘men’ in the same sentence, men care about their appearance more than ever, and have begun embracing that through makeup (and we’re living for it). Because let’s face it — even men get dark circles, breakouts, creases, and it can majorly lower their confidence levels.


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And honestly, it’s 2021, men deserve to feel comfortable, confident, and happy in their own skin, and should never have any shame for doing that! For that reason, we’re going to share with you today a few of the absolute best natural-looking makeup products specifically designed for men.

Anastasia Beverly Hills – Brow Wiz

Anastasia Beverly Hills - Brow Wiz - Taupe Anastasia Beverly Hills - Brow Wiz - Taupe @ Amazon Amazon Prime

A technique that’s becoming a lot more popular amongst men is filling in the sparse areas of their beard or mustache. It’s okay, we get it — facial hair doesn’t always grow in all the right places, but filling it in can be a quick and sexy touch-up! An excellent product to use for this is the Anastasia Beverly Hills Eyebrow pencil. While this is specifically designed for brows, the precision of the microtip makes it ideal for small, realistic details for all areas of your face. Simply choose the correct shade for yourself, and create little flecks of color in your sparse areas to create natural-looking hair growth. In addition, this can also be used on your eyebrows which is a total win-win!

Tom Ford Brow Gel

Tom Ford For Men Brow Definer Gel 0.2oz/6ml Tom Ford For Men Brow Definer Gel 0.2oz/6ml @ Amazon Amazon Prime

Even though it seems that men have been blessed by the gods in their eyebrow fullness, thickness, and beauty (no, we’re not jealous… pfft), sometimes they still need a little touch-up! Now, we’re not talking about some of the more obvious makeup trends that appear very drawn on or dark, but adding a touch of makeup to your brows won’t hurt, especially if you suffer from lighter brows. For that reason, we recommend the Tom Ford brow gel to help give you that tinted, organized, and groomed brow look!

Jack Black Intense Therapy Lip Balm

Jack Black Intense Therapy Lip Balm, 0.25-Oz. – Natural Mint & Shea Butter, SPF 25 Sun Protection, Lip Moisturizer, Hydrating Lip Balm with SPF, Long Lasting Treatment Jack Black Intense Therapy Lip Balm, 0.25-Oz. – Natural Mint & Shea Butter,... @ Amazon Amazon Prime

Before you go running for that red X in the corner, hear us out! When we say lip balm, we’re not talking about a glossy or sparkling balm that’s tinted with red or pink to bring out your eyes — we’re talking about a moisturizer to keep your lips soft and delicious! Just as with your skin, in order to keep your lips healthy, young, and kissable, you have to show them a bit of love! For this reason, we’ve chosen Jack Black to get the job done. It doesn’t leave a glossy residue, or a weird aftertaste, just a plethora of hydration! It also isn’t tinted, and is one of the most popular lip balms used by men (and there’s a reason). Honestly, what more could you be looking for in a lip balm?

PÜR 4-in-1 Correcting Primer

PÜR MINERALS 4-in-1 Correcting Primer, Pore Reducer, Makeup Primer, Redness Reducer, Cruelty-Free, Lightweight Formula, Vegan Friendly - Dark Spot Corrector PÜR MINERALS 4-in-1 Correcting Primer, Pore Reducer, Makeup Primer, Redness... @ Amazon Amazon Prime

If you’re willing to try out concealer or foundation, you have to give a color corrector a shot! While using a color corrector may sound intimidating and involved at first — it’s not. It’s simply there to use underneath a foundation or concealer to help keep the darker, uneven colors of your skin from bleeding through, and give you an overall more clean-cut appearance. We’ve chosen Pur 4-in-1 as our go-to for this, which promises to neutralize the look of dark circles, age spots, freckles, and uneven skin tone. This award-winning corrector is ideal for correcting those pesky blemishes, or evening out the darkness under your eyes for a refreshing and rejuvenated look. You’re on your way to a more handsome, and youthful looking you!

For more advice similar to this, and on makeup for men in general, you can also check out our other articles for more tips and tricks!

Tom Ford Concealer


The next product we want to feature is the Tom Ford Concealer for men. The coolest part about makeup for men is that it is literally designed to be invisible, so it appears totally natural, and as if you aren’t wearing any at all (which is ideal for him). For that reason, Tom Ford concealer is perfect to help boost your confidence in business lectures, or help you to look and feel refreshed for date night (even after a long night out with friends).

Dermablend Flawless Creator Multi-Use Liquid Foundation Makeup

Dermablend Flawless Creator Foundation, 30N, 1 Fl Oz (Light skin with Neutral undertones) Dermablend Flawless Creator Foundation, 30N, 1 Fl Oz (Light skin with Neutral... @ Amazon Amazon Prime

Now this is where we separate the men from the boys! It’s simple — boys tend to get intimated by the word ‘foundation’, while men on the other hand own it! Don’t worry, we’re not going to recommend something that will make it obvious you’re wearing it, rather we’re going to recommend one that offers you a tint for more even-looking skin, and can help you to cover up any flaws you may be self-conscious about, which is why we we want to recommend the Dermablend Flawless Creator. This long-lasting, light-weight formula gives the illusion to perfect-looking skin for all skin types! Say goodbye to tired, wrinkly, aged skin — and hello to that youthful glow! Not only will Dermablend hydrate your skin like crazy, but it’s specifically designed to give you a very natural appearance so you don’t have to feel weird wearing it.

e.l.f. Tinted Moisturizer SPF 20

Sale e.l.f., BB Cream SPF 20, Weightless, Hydrating, Nourishing , Primes, Protects, Moisturizes, Provides Even Coverage, Medium, SPF 20, Infused with Vitamin E, Jojoba, Aloe & Cucumber, 0.96 Fl Oz e.l.f., BB Cream SPF 20, Weightless, Hydrating, Nourishing , Primes, Protects,... @ Amazon

Okay — if you’re totally against using anything with the word ‘makeup’ in it in any way shape or form, tinted moisturizer is going to be the one for you! While men can argue with using makeup, they can’t argue with moisturizer, as this literally is used for people of all ages and gender for hydrated and healthy skin. Using a tinted moisturizer is perfect for a no-makeup look, as this helps to even out the redness and colors of your skin to create a more even appearance. An excellent one that many men swear by is e.l.f. Tinted Moisturizer SPF 20. This one is a huge hit amongst men because it is super budget-friendly, and a great product to ease into for a first-time makeup guru.

There are many different types of natural-looking makeup out there that are perfect for men, but a great start to that is with the provided information above! Whether you’re the boys or not, these products are all fantastic for incorporating into your routine.


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Parts of the information from Cherie, credit to user @natalieburke

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A passionate beauty specialist and blogger with a deep love for skincare and wellness. More about me here.

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